Bringing Brand Cohesion to a Global Fashion Group

Establishing Trust with a Global Fashion Leader

Capri Holdings—parent company to Versace, Michael Kors, and Jimmy Choo—was undergoing a major web refresh when I joined the team. As a UX Designer interfacing with the VP of Digital Transformation, I was responsible for shaping and implementing brand-consistent style guides and UX patterns across multiple luxury e-commerce platforms. My work directly contributed to the visual and functional cohesion of their North American and European web presences, and I worked closely with the EMEA team to make adjustments for the Middle-Eastern market especially.

📷 Image: Placeholder for personal style guide elements or diagrams
📷 Image: Screenshot of current live Versace or Michael Kors site (clearly labeled as public)